Gaylord’s Colorado hotel plans ignite subsidies debate

When Gaylord Entertainment Co.     for $150 million in bonds to
formally announced late last       help move the National
month its plans to build a         Western Stock Show & Rodeo
huge hotel in Aurora, Colo.,       out of their city to a spot
it seemed that project had         in Aurora right next to the
jumped ahead of Mesa in            Gaylord project.
Gaylord's pecking order.           Building the $824 million
After all, the Gaylord resort      Gaylord doesn't depend on
in southeast Mesa was              moving the venerable
supposed to have broken            livestock show, but the
ground by, at the latest,          company believes the two
this coming Dec. 31; a recent      attractions would be a
extension granted by the city      perfect match.
has pushed that deadline out       While Colorado fights over
another three years because        its Gaylord, the ink on
of the economy.                    Mesa's Gaylord deal dried
But Aurora isn't necessarily       years ago, with a potential
a slam-dunk for Gaylord,           cost to taxpayers here far
either.                            less than in Colorado.
Press reports out of Denver        Gaylord announced its Mesa
have sizzled with controversy      project in September 2008.
since Gaylord made its             The overall development was
official announcement on June      supposed to have included
21, about two months after         another upscale resort, a
first signaling its interest       championship golf course and
in the Denver area.                classy shopping venues on the
The   Denver Post   reported       north end of DMB Associates'
on June 26 that interests in       Mesa Proving Grounds. After
Aurora and Denver were             the economy crashed, DMB
digging in for "a modern-day       never did identify the
border war" over the project,      prospective second resort.
with the Denver area's much-       Mesa promised no sales-tax
touted reputation for              rebates to lure Gaylord.
regional cooperation a             Instead, Gaylord would retain
possible casualty.                 up to $51 million in bed-tax
Much of the debate centers         receipts over 30 years, but
around a staggering $300           the company would be required
million in subsidies being         to use that money to market
offered by the city of Aurora      the property and Mesa tourism
to help build the 1,500-room       in general.
hotel and convention center.       In addition, Gaylord is to
Brad Segal, a prominent            receive property-tax breaks,
Denver urban expert who has        amount unknown, because of a
done consulting work for           lease arrangement with Mesa.
Chandler, slammed the              In an election that generated
subsidies last week in a           almost no controversy, Mesa
commentary for the   Denver        voters approved the deal by
Business Journal.   "How can       an 86-14 percent margin in
Aurora leaders justify giving      March 2009.
$300 million to out-of-state       Mesa Mayor Scott Smith has
billionaires while they're         remained publicly calm about
closing the city's libraries       Mesa's prospects, even though
and cutting basic services?"       analysts have said it would
he asked.                          be virtually impossible for
Even that amount, however,         Gaylord to build both here
might not be enough to seal        and in Colorado at the same
the deal. Aurora also is           time.
pushing for almost $170            He and City Manager Chris
million in state sales-tax         Brady are visiting Nashville
breaks for the project; a          next week to meet with
state commission has until         Gaylord brass on the status
March 1 to decide about that       of Mesa's project.
request.                           Smith admitted late last
In addition, Denver's              month that the longer Mesa's
hospitality industry is up in      Gaylord is on hold, the more
arms over the threat they          tenuous it becomes. But he
believe Gaylord poses to           said Mesa would return to
their city's convention            first place in Gaylord's line
business.                          if the business-travel
And to top it off, Denver          economy recovers to Gaylord's
voters might be asked to           satisfaction.
approve tax increases to pay       

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